Helix Racing Products Logo Redesign
Helix Racing Products had an established brand identity with its "spring head" character. But the overall design of the logo was somewhat drab and devoid of color, while multiple iterations and variations created a problem of inconsistent usage. I updated the logo, applying the corporate color palette, creating a single type treatment, and giving the logo a more dynamic look. Vertical and horizontal versions allowed the logo to adapt to a variety of applications.