Dan Wildhirt Editorial | Marketing Communications | Graphic Design


Michelin Print Ad

Full-page ad announcing Michelin's relationship with Harley-Davidson as an original-equipment supplier. Production involved sourcing a bike from Harley, lining up a professional photographer, building props, scouting appropriate locations, supervising the photo shoot, and working with an illustrator to put the Michelin Man on the bike. Photoshop was used to composite the final image, creating the road sign, the 'MICHLN' license plate and stripping in the sky.

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