Advertorial

▶During my tenure as art director at the cycling magazine VeloNews, our parent company was approached by the Italian Trade Commission to produce a standalone advertorial magazine highlighting the Italian bicycle industry. The result was Ciclismo Italiano, of which we published two annual editions, each profiling a dozen or more manufacturers, along with other related features. I was enlisted to visit each factory, write the copy, shoot photos and art-direct the finished product. Here's a sample feature.

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